The ask: When pandemic restrictions loosened in 2021, New Hampshire wanted to welcome people to take a socially distanced trip to their state. Because flying was still considered high-risk, they decided to create a campaign around road tripping to the granite state. At GYK Antler, we put together a landing page and radio spot to get the word out. We also convinced Govenor Sununu to take a road trip across the state and blog his whole experience.
Website
Pandora radio spot