The ask: During the pandemic, the state of New Hampshire had a problem; residents in their state wanted to go on vacation, but no one was allowed to go anywhere. In order to meet the need for a new and exciting adventure, they tasked GYK Antler with creating a campaign dedicated to showing New Hampshire locals that their state had countless new places for them to discover. Our solve was to use an existing umbrella campaign originally dedicated to bringing new people into the state and repurpose it to fit the state’s new needs. Enter: Discover Your New. Here are some billboard placements we did to get the word out.
After pandemic restrictions lifted, we pivoted to create a few additional billboards to encourage people from other states within driving distance to join in on the fun.
