The ask: Walmart recently trained all of their copywriters on how to prompt AI to help us ideate and create our copy. I wanted to take it one step further and see if I could use generative AI to create an entire campaign from scratch, idea and all. The idea it came up with was for a financial app that helps teens learn how to manage their money, with their parent’s oversight. I used ChatGPT to come up with a name, tagline, and three campaign executions to bring it to life.
:30 hero video storyboard
Billboard executions
Instagram ad
