The ask: NPR reached out to me and asked for help with bringing a younger, more diverse audience to the NPR podcasts library through their Instagram page. The trick was to do it while also maintaining their trusted brand voice and authority as a news platform.
The results: When I started in 2021, the NPR Podcasts Instagram page had 6,000 followers. Now in 2025, we have 89,000 and counting.
Below is a smattering of posts from the last few months. Feel free to visit the link below for the full page!